Search Engine Friendly Content Management
The formula is simple: CMS+SEO = ROI
(QUALITY CONTENT + OPTIMIZED SEARCH = CONVERSION TRAFFIC)
Web Marketing 101: Humans care about quality content. Search engine spiders care about relevant keywords. Both are essential to a site that delivers.
First you want to be found. Then you want to be bookmarked. For the former, it helps to have effective search engine optimization (SEO). For the latter, it helps to have a powerful content management system (CMS).
Remember: You are the sum of your content!
Your website is only as good as its content. Period. You can have eye-popping effects and fancy navigation – but don’t forget that at the end of the day, what people care about the most is your content. Whether you’re offering words or ideas or art or music – your content is the substance of your site and the sum of who you are. So don’t underestimate the power of good content. And also don’t underestimate the power of people to see through poor content! To manage your content well, you’ll need a good content management system.
Also remember: Robots are people too!
Search engine robots are key users. They see your site before anyone else. So you’ll want to take care of them so they’ll give frequent and accurate referrals to your (human) users. As intelligent as we think they are, search engine robots still speak a more primitive language than humans do. So it’s important that you speak in their language too by supplying them the clear instructions they need to find your site among the millions of others like it. To speak the language of the robots, you’ll need to practice good search engine optimization.
CMS and SEO: A Happy Pair
For too long, the CMS developers and SEO technicians have worked in separate silos – each side specializing in their core competency. Yet unfortunately, this has produced content management systems without the ability to properly fine tune search engine meta-data.
Even the best sites can be hard to find. Of course – not such a bad thing if we’re talking about getting away to a quiet beach. Yet on the web, being lost in the crowd is next to tragic. As the web continues to explode with ever-expanding-and-impossible-to-remember-domain-names! – the demand for search will only continue to grow in prominence. And as it does, you need to ensure that you’ve included SEO at the top of your list of CMS requirements.
An Excellent Choice: Typo3 CMS
The good news is, Typo3 content management system is a great solution that combines excellence in content management with the proven ability to optimize even the most granular search engine ranking factors – all in one package. Click here for more information about Typo3 and its feature set.
Search Engine Friendly CMS Examples
For examples of how Typo3 is a search engine friendly CMS, we've written a ten-part series: "Typo3 SEO" exploring how you can easily optimize your website with this robust content management system.
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