July 5, 2007

Typo3 CMS SEO (Part 7): Internal Links

Part seven of a ten part series: Typo3 SEO

Search engine optimization is ultimately all about linking - that is, how good is the quality of links that point to your page - those that come from outside your site, and those that come from inside your site. While it's much harder and time consuming to generate quality inbound links (IBLs), one thing that you can easily control (and should control) is your internal link structure.

Your internal link structure is your way of telling humans and search engine spiders alike how valuable each of your pages is relative to one another. It's also a great way to communicate informative content about the subject matter and purpose of each page, simply by adding relevant anchor text and titles. Fortunately, with Typo3, it's simple to do. Here's how:

Built in to the Rich Text Editor is an automated "Insert Web Link" tool which allows you to specify key parameters about your internal links, such a target, window size, style, and title. Additionally, once you select your internal link, Typo3 remembers the location, so that if you ever move or rename your target page, your link remains linked and not broken:

So, for example, if I wanted to pass along internal page referral value to my content management services page, I might generate the following link to do so:

Typo3 CMS is a powerful tool for generating quality search engine
friendly content. Dawson Interactive specializes in SEO CMS with
Typo3 content management services.

Remember, internal link building requires a good amount of organization and intentionality, but with Typo3, it can be fun - and the results gratifying!