July 6, 2007

Typo3 CMS SEO (Part 8): External Links

Part eight of a ten part series: Typo3 SEO

According to most SEO experts, your outbound links are essentially as important as your inbound links, because your outbound links tell humans and search engines alike the place of your site in the larger topical community. Search engines tend to attribute value to pages which link to pages with value. For instance, if I were a speaker who continually sited authoritative sources in my speech, most people would at least give credibility to my subject matter. The same is true when it comes to generating credibility through quality external linking.

Again, with Typo3, this is easy. And as you probably guessed, it is accomplished the same way as internal links, through the "Insert Web Link" tool:

Simply highlight your anchor text and click on the "Insert Link" tool. Then select the External URL tab, and insert your outbound URL, Title text, and any other parameters, and you're all set.

So for example, if I wanted to add value to the credibility of this particular article on external linking, I might intentionally develop an external link to SEOMOZ.org, with the following description:

Do links on the page point to high quality, topically-related pages?
For more information, see: Quality/Relevance of Links to External
Sites/Pages at SEOMOZ.org.

Not a problem with Typo3. Good luck!