Part three of a ten part series: Typo3 SEO
One of the biggest challenges with maintaining a website – especially a large site – is keeping up with all the metadata (or data about data). Not exactly fun for humans – but for search engines, metadata can be a valuable source of information.
As search engines were getting started, the <meta name = “keywords”…> tag was used as a primary source of data to determine relevancy. However, today, search engines are much better at determining relevancy based on site content. Many SEO experts argue that meta keywords and descriptions are rarely used by search engines. However, most will tell you that at least providing unique meta descriptions for each page is a good thing to do – especially since the description could help compel users to click through to your site:
Either way, I’ll leave that to you to decide – and show you how the Typo3 CMS framework easily handles this metadata any way you want.
Out of the box, meta keywords and meta descriptions are easy to add to any page. For any page, select “Page Properties” and choose “Advanced” under type. Then fill in the keywords and description fields. Note: if you leave the field blank, the metatag will not be generated.
Then, simply drop this code in your setup to “activate” the META object:
page.meta.keywords.field = keywords
page.meta.description.field = description
So, for the above page, and with the above setup, Typo3 uses a built-in META object generate the following HTML:
<meta name=”keywords” content=”web design, web development, content
management, search engine marketing, web hosting.” />
<meta name=”description” content=”Our services include: web design,
web development, content management, search engine marketing, web
From an SEO perspective, it is better to have unique metatags to help search engines tell one page from another. However, if you wanted to specify a default setting for all pages, and also leave yourself the option of overriding the default, use this setup instead:
page.meta.keywords = keyword 1, keyword 2...
page.meta.keywords.override.field = keywords
page.meta.description = your description here...
page.meta.description.override.field = description
# Meta Keywords
page.headerData.10 = TEXT
page.headerData.10.wrap = <meta name ="keywords" content ="|">
page.headerData.10.value = Keyword 1, keyword 2
# Meta Description
page.headerData.20 = TEXT
page.headerData.20.wrap = <meta name ="description" content ="|">
page.headerData.20.value = Your description goes here…
# Meta Copyright
page.headerData.30 = TEXT
page.headerData.30.wrap = <meta name ="copyright" content ="|">
page.headerData.30.value = © 2007 Company Name
The above setup will produce:
<meta name=”keywords” content=”keyword 1, keyword 2” />
<meta name=”description” content=”Your description goes here…” />
<meta name=”copyright” content=”© 2007 Company Name” />
Is your CMS SEO-friendly? The following checklist will help you determine the capabilities of your...
TYPO3 would do well to learn from the growing success and core strenghs of Wordpress
If you're looking for a quality and affordable web hosting provider, look no further. Web Hosting...