eMarketer News

Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Article: Are Marketers Missing Multichannel Opportunities?
Brands and agencies focus on digital basics, neglect multiscreen experiences
Article: Digital Is the Place to Reach US Asians
High adoption of online, mobile and social activities
Article: Paywall Resistance Softens When Content Is Right
Users more likely to pay for entertainment-focused content
Article: Mobile Phone Shoppers Show Growing Preference for Text Marketing
One in five respondents has made an online purchase on a mobile phone
Article: TV Viewers Carry the Conversation to Social Networks
Almost one in five viewers starts watching a show after reading about it online
Article: Mobile Social Network Usage Catches Fire in France
As the post-election fervor winds down, social networks remain at the forefront in France
Article: Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
Consumer demand for instant information underscores the importance of mobile search for marketers
Article: Tablets Take Flight
Air travelers gravitate to tablets for convenient connectivity
Article: Facebook Adoption High, Ad Rates Low in Spain
While usage is high, ad rates in Spain are lower than the worldwide average
Blog: May 11, 2012: eMarketer in the News
Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Financial Times – Chief Calls AOL Undervalued After Patent [...]