eMarketer News

Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Article: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies
Article: Marketers in India Turn to Social Media and Email
Limits to SMS promotions have more marketers in India using email and social media to reach customers
Article: Online Ad Spending Consolidates Among Search, Banners, Video
Three ad formats will get at least 80% of online dollars through 2015
Article: Facebook Solidifies Lead in Spain
Social networking continues to grow in Spain; Facebook benefits the most
Article: Millennials Look to Digital Word-of-Mouth to Drive Purchase Process
Younger consumers more likely to share purchase experiences with the masses
Article: Consumers Turn to Social Media for Presidential Campaign Info
Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race
Article: Women’s Influence on Purchase Decisions on the Rise
Millennial women most likely to broadcast shopping decisions, recommendations
Article: Reaching the Affluent Market Online
High digital media usage and device ownership make affluents a tempting digital target
Article: Google Remains King as Search Spending Climbs
Google solidifies hold on market; Microsoft gains share
Article: Twitter, LinkedIn to See Solid Ad Revenue Growth
LinkedIn ahead when it comes to non-US revenues