eMarketer News

Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Social Fans More Likely to Buy
Most brand followers report increased purchase intent
Android Rivals iPhone in Smartphone Loyalty
BlackBerry users equally likely to switch to either platform
Marketers Miss Hispanics on Social Sites
Only two in 10 engage Hispanics on the social Web
Local Shoppers Look Online First
90% search online for nearby businesses
Kraft’s Mobile Branding Recipe
Ed Kaczmarek Director of Innovation, Consumer Experiences Kraft Foods
Marketers Buzz About ROI
Mixed messages on social media
Print’s Place in Multichannel Retailing
Glossy pages and aspirational copy draw high-value customers
Increasing Game Time Online
User numbers stagnate despite new platforms for play
Spurring Social Users to Search
In-person word-of-mouth still tops online
Gen Y Goes for Online Banking
Four in five bank on the Web