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iMedia Connection
How to turn user-generated content into profits
There's a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site. See how you can create value with every step.
Ad execs present online video predictions for 2010
In today's New Media Minute, Daisy Whitney hits the 4A's conference in San Francisco to uncover the top opportunities and threats for online video this year.
7 habits of highly effective online marketers
Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.
How to keep a client happy without wimping out
Sometimes it's difficult to say no to a client. Here's some advice for when you find yourself in a sticky situation.
An inventor's shocking forecasts for marketing technology
Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.
Why old media is drowning in new media waters
The iPad won't patch the leak that is draining the print media audience, but there's another digital technology that will keep some newspapers and magazines afloat.
The underlying drivers of social media success
Tired of trying to keep up with every new platform? Here's how to shift your focus from the shiny new toys to your real marketing objectives.
Digital demographics: 11 brands that are doing it right
Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
Why direct digital marketing matters
Direct digital marketing fuses several key marketing components to create a more targetable, measurable, and relevant strategy. Find out how it can do all this -- and still lower your marketing budget.
3 emerging formats poised for a breakthrough
eMarketer's CEO explains why social media, mobile, and video will finally get the money they deserve in 2010.