iMedia Connection Feeds

iMedia Connection
Tap into the sphere of influencers
Paul Martecchini explains how marketers can leverage new technologies to reach their prime audience.
How to reach your customers in the long tail
If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.
How widgets can dismantle your silos
Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.
Are ad networks dying?
The space continues to evolve to meet advancing needs. Take a look at what's driving these changes and what this means for marketers.
Email is not digital direct mail
Email is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.
Will YouTube ever make money?
Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.
The X Factor: Don't get hustled by the social media frenzy
Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?
The right keywords for each stage in the buy cycle
Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.
BT discipline for newbies
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
5 mobile success stories
Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon.