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iMedia Connection
Do your tests measure for success?
Testing site improvements enables continual learning about your visitors. Here's how to evaluate the effectiveness of your testing program itself.
4 tips for higher rankings through better links
Links have become as valuable as content when it comes to search engine results. Improve your rankings by following these rules.
The 3 pillars of advertising innovation
Many marketers incorrectly believe that innovation requires new technology. Here are three trends that will lead to innovation through thinking, not technology.
5 can't-miss SEO trends
Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here's how to adapt your tried-and-true strategies for the future.
Why ad networks are no longer ad networks
Buzz words like ad networks, exchanges, and demand-side platforms are all meaningless if the provider can't help your business. Here's what you need to know.
7 simple ways to freshen up your direct marketing
It's time to do some spring cleaning on your interactive direct marketing programs. Check these spots for cobwebs.
A viral strategy for using paid search
Paid search may be more effective at driving in-store sales than it ever has been for ecommerce. Find out how to combine it with social media and email to make a big impact on consumer shopping habits.
Tools for alleviating video production pain
Producing online video is vastly different from other marketing tasks. Luckily, technology can now help simplify the process.
3 common challenges of local blogging
Hyper-local blogs offer deep consumer connections, but they're not without problems. Follow these tips to get around some common roadblocks.
Why marketers can't ignore the cloud computing revolution
Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.