Privacy regulators in the EU have asked Google to delay its plan to start compiling more detailed profiles of its users. Google indicated it would reject the request.

Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCenter that included more refined targeting on mobile devices.

With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV previously owned. A Harris Interactive survey found that 60% of mobile phone users plan to use and view their phone while watching the game.

Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches and shares. The New York Giants took more than 40 states; New England took the remainder. Clearspring tapped data related to search activity, social shares and clicks to analyze not only the favored football team of Super Bowl XLVI, but the favorite brands running ads during Sunday's game.

Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, and Britannica.

In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. Chief Curt Hecht, now based in Paris, who is leading Publicis Groupe's R&D center, sounds off on table efforts and mobile marketing.

AOL selected Yahoo's Right Media Exchange as the platform to provide real-time access to its inventory as part of the display advertising agreement that AOL, Yahoo and Microsoft entered into last fall.. The three companies agreed to pool each others' unsold inventory to boost ad pricing and enhance reach for advertisers and agencies.

Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuMe. Health and pharmaceutical brands came in second -- with a 16% share of the video ad market -- despite a 400% year-over-year increase in spending.

Horizon Media has named Ramond Romero vice president-digital media activation. He joins from Omnicom's OMD unit where he was group director-U.S. digital on the PepsiCo account.