MediaPost | Online Media News

News and commentary for online media, marketing and advertising professionals - from MediaPost.
Digital strategy, design, technology and marketing company HUGE has promoted Joe Stewart to the position of Executive Creative Director. Stewart, who has until now serves as creative director, is currently leading the company's redesign of Target's retail platform, which is slated to debut in late 2011. He has spearheaded the design of Pepsi's "Refresh" platform, which was recently honored with a Cannes Lion.
A federal judge in Los Angeles has handed Google a significant victory in a copyright infringement lawsuit brought by adult entertainment company Perfect 10. In a ruling issued earlier this week, U.S. District Court Judge A. Howard Matz largely cleared Google for allegedly displaying links in search results to sites that infringe Perfect 10's copyright. Matz found that in many cases, Perfect 10 hadn't provided the search company with detailed enough information to be able to easily remove the pirated material.
Here's the good news: Average broadband speed has now reached 4.7 Mbps, up from 3.9 Mbps last year, according to Akamai's first quarter report. But here's the bad news: Speeds in the U.S. are slower than in 15 other countries, including South Korea (12 Mbps), Romania (6.3 Mbps), and Switzerland (5.3 Mbps).
Media monetization firm RSG Media Systems on Friday unveiled a new analytics tool for digital publishers to maximize yield from ad sales. The new Zoox suite of products use analytics and predictive algorithms to advise managers when to charge more and when to make a deal, in an effort to predict a narrow band within which market prices will fall.
Behavioral targeting generally hunts for affinities. You read this -- so you must be interested in that. You did this online, so it is likely you are in market for that. You are friendly with her, so you must like similar things.But what about the deeper motives that may drive purchase decisions? Is behavioral targeting even close to tracking the desires and values that drive people to certain brands?
If you're reading this column, you probably don't need me to tell you that (1) "Starcraft 2" came out this week, and (2) it's probably the biggest PC. gaming story of the decade. Gamers have been anticipating the latest installment of the franchise for 12 years; while they waited; they've been playing its predecessor incessantly. But despite its absolutely glowing reviews, "Starcraft 2" isn't the game it could've been