Email Marketing: Email template design, personalized email messaging, email advertising, email campaign management

Email Marketing

Email template design, personalized email messaging, email advertising, email campaign management

Email Marketing from Design to Delivery

With over a decade of experience in online marketing and permission-based email campaign management, Dawson Interactive has the latest industry knowledge and cutting-edge services to help you craft incredibly effective and technically robust email marketing campaigns. We partner with world-class distribution and reporting providers to ensure that your email campaigns are properly delivered, your subscribers are well managed, and your results are clearly reported. From design to delivery, Dawson Interactive is uniquely positioned to handle the entire email campaign process. Here's an overview of what we offer:

Strategy. Whether this is your first email campaign or 100th, we'll work with you to help you translate your business goals into working email solutions.

Design. Whether you bring us an existing design or require a custom email template, our job is to translate your ideas into a visual mockup that surpasses your expectations. We'll work with you to achieve personalized messaging, eye-catching imagery, and action-oriented copy in a way that communicates your message with effectiveness and measurable results, and all in accordance with email industry best practices.

Setup. We'll help you set up your subscriber database by migrating your existing subscriber data into a secure, online tool to which you'll have easy access and full control over adding, deleting, importing and exporting subscribers. In addition, we'll help you set up an opt-in form for your website to help your users signup directly.

Delivery. We'll schedule your email campains for the date and time of your choice and a subject line that you choose. Regardless of the size of your list, just leave the complex ISP deliverability issues to us, and rest-assured that we'll take every step to ensure that your permission-based messages get delivered.

Reporting. We'll provide you with password protected access to a comprehensive suite of real-time reports to allow you to measure the effectiveness of every campaign you send.

Email Marketing That Works

According to the Direct Marketing Association, email marketing is expected to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs. It's no wonder why advertisers and other organizations consistently choose email marketing as one of their top marketing channels. Here's why email marketing is so effective:

It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.