Although it’s been said that you can’t judge a book by its cover – the truth is: people do. They have to. People have to make value judgments quickly in order to navigate through this vast sea of information called the internet, where first impressions actually matter. In fact, they matter a lot. And studies have shown that you’ve only got a few seconds. Chances are, by then, you’ve already been weighed! Welcome to the internet!
The good news is: there are other people out there who endure sleepless nights laboring over the “secret sauce” to making a good impression on the internet. They know how to put themselves in their user’s shoes. They have an odd fascination with buzzwords such as: navigation schemes, site usability, browser compatibility and visual hierarchy. They know Photoshop better than the back of their hand. And of course, they love coffee. They’re called web designers. And they’re an interesting bunch.
Of course, with the plethora of software out there, just about anyone can slap together a design – let alone an entire site – in a matter of minutes. However, quality web design is an art form in itself, for which there is no substitute or shortcut. Like fine wine, quality web design requires patience and precision, careful seasoning, a fair amount of experience, gentle finesse, and just plain ol’ love.
At Dawson Interactive, we care a great deal about quality web design. And for us, this means a focus on a professional appearance, an intuitive interface and compelling content. We take pride in being able to translate your ideas into a visual reality that represents the heart of your organization.
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